Your team sells in English. Coach them every week.
Mi.Coach is an AI sales coach for Spanish-speaking teams selling in English. It rehearses the call before it happens, analyzes the real one after it does, and points to the sentence that cost you the next step.
Your reps practice discovery, objection handling and closing in AI roleplays, or upload a real call. They get specific feedback on clarity, pacing, pronunciation, and whether they actually earned the next step.
Why not an English course?
General English is not the problem. What stalls pipeline is losing clarity and confidence right at the objection and that only improves by rehearsing the sales conversation, not by reviewing grammar.
The call "went well" and still went nowhere.
Nobody loses a deal over grammar. Deals die in the exact minute a rep hesitated, conceded too much, or never asked for the next step — and in English that happens more often, and faster.
The next step is left hanging
The conversation ends with no date, no owner and no explicit commitment. Nobody can say where it slipped.
The objection knocks them off balance
When "it is too expensive" or "I need to check internally" lands, the rep improvises. In English they also lose speed exactly when they need to sound firm.
Functional English is not enough
They are understood, but not convincing. Pronunciation and pacing make the buyer hesitate precisely where they should not.
The manager does not have the hours
Reviewing calls, writing feedback and assigning practice every week is a full-time job nobody has.
sales scenarios your team can rehearse this week, in English or Spanish, without booking a minute of the manager’s calendar.
Current Mi.Coach roleplay catalog.
Rehearse, measure and fix the conversation that bills
Four pieces working on the same call: the one you are about to have, and the one you already had.
AI sales roleplays
Rehearse the whole meeting before it happens: discovery, objections, price and close, against a buyer who interrupts and changes mood.
Real call analysis
Upload the audio or video of a real call and get a moment-by-moment diagnosis with a timestamped transcript.
English pronunciation and presence
Word-by-word scoring: what landed, what did not, and which specific word to fix before the next call.
Manager dashboard
See the whole team without listening to every call: who is progressing, who is stuck, and exactly where in the cycle.
The Silent-Killer Gap
Most sales teams track pipeline, call volume, and quota.
Almost none track the sentence that actually lost the deal.
Deals rarely die at the price objection.
They die a few sentences earlier — a hedge, a skipped question, a lost next step.
Discovery
Objection handling
English clarity
Next-step confidence
It goes unnoticed — until the deal stalls.
Until now, that moment has been invisible.
Feedback was a manager’s memory of the call.
Coaching was one rep at a time.
Nobody measured it across the whole team.
There was no way to see the exact moment a call turned, let alone fix it before the next one.
Mi.Coach exists to close that gap.
We turn the conversation into a timestamped diagnosis.
We flag the sentence that cost the next step.
We surface it before your next call, not after the deal is gone.
The sales conversation is the last
unmeasured variable in your pipeline.
Why sales teams choose Mi.Coach
Not a language app and not a call recorder. The full loop: rehearse before, measure after, fix it the following week.
It trains, it does not just diagnose
Other tools tell you what went wrong. Here the rep repeats the conversation until it goes right, against a buyer who answers differently every time.
English inside the sales context
This is not a language course. It is your pitch, your objection and your close, scored in the language you actually sell in.
Specific feedback, not a score
Every report points to the exact sentence that cost the advance and proposes a better way to say it next time.
The manager gets their hours back
Weekly coaching for the whole team without anyone having to listen to every call end to end.
How this differs from what you already tried
vs speech and language apps
Yoodli and ELSA grade how you speak in the abstract. Mi.Coach grades whether the way you spoke earned you the next step.
vs call intelligence
Gong and Chorus analyze the deal once it is over. Mi.Coach trains before the call and corrects after it.
vs in-person coaching
One session a month does not change a habit. Here the rep practices weekly and the manager sees measured progress.
From recording to practice plan in minutes
Rehearse the conversation before you have it, and analyze the one you already had — against the same sales rubric.
Pick a roleplay or upload a call
19 sales scenarios in English or Spanish, or the audio or video of a real call
The engine analyzes the conversation
Discovery, objection handling, clarity, pacing, English pronunciation, and whether you asked for the next step
Get the report with the exact sentence
Timestamped strong and weak moments, plus a better way to say it next time
DISC Profile for Sales Conversations
Not a personality test. Real detection of how a rep communicates under pressure, adapts to a buyer’s style, and holds the room during an objection.
Rep Profile Detection
Identify Dominant, Influential, Steady, or Conscientious patterns in how a rep sells
Pressure Shift Analysis
Detect how a rep’s communication changes the moment an objection lands
Buyer-Style Adaptation
AI-generated suggestions for adapting pitch and tone to the buyer’s own DISC style
Cross-Analysis Integration
Combine DISC with pronunciation, call recording, and transcript for one complete read
How DISC shows up mid-call: A high-D rep may steamroll a Steady buyer straight into a stall. A high-S rep may under-push a Dominant buyer who wants a direct answer. Mi.Coach flags the mismatch and suggests the adjustment before the next call.
Voice intelligence beyond filler words
Advanced prosody analysis of your English: clarity, pacing, and vocal confidence — measured on the sentence that actually needed to land.
Key Voice Metrics
Clarity peaks during the pitch and drops during objection handling. Recommend slowing down right after “it’s too expensive.”
19 High-Stakes Executive Scenarios
Practice and analyze real executive communication challenges across every leadership context.
Board Strategic Update
Present quarterly strategic performance to a skeptical board
Series B Investor Pitch
Secure funding commitment from institutional investors
Crisis Press Conference
Manage reputational risk under high-pressure media scrutiny
Strategic All-Hands
Align global team behind strategic transformation initiative
Extract the moment that decided the deal
Mi.Coach analyzes the call to surface the discovery gaps, the hedged pricing, and the missing next step that a quick recap always misses.
Upload
Analyze
Insights
Action
Buying-Signal Analysis
Commitment language detected
Hedging frequency on price: Low
Discovery depth: High
Ambiguity on next step: Moderate
Practice Recommendations
Ask for the next step explicitly before the call ends
Reduce hedging when stating the price
Slow down right after the objection lands
Deal-Risk Signals
No next step confirmed before the call ended
Price mentioned with visible hesitation
Every sales call contains the reason it did or didn’t move forward. Mi.Coach extracts it.
Deal-risk detection from real sales calls.
Not another roleplay app. A new category: sales-call intelligence.
Mi.Coach is the only platform built specifically for the sales conversation in English — not generic speech practice, not a call recorder, not a language app.
| Capability | Mi.Coach | Other Tools |
|---|---|---|
| Behavioral intelligence, not just a transcript | ||
| Real calls and roleplays, not drills alone | ||
| A quantified next-step score, not a vague grade | ||
| Weekly tracking, not a one-time test | ||
| Enterprise security built for real customer call recordings |
Mi.Coach is the practice-and-measurement layer for the calls that actually close.
See what a call report looks like
An illustrative example of a Mi.Coach report on a sales call, built to show what the analysis covers.
Call Performance Summary
Strong opening, clear discovery. Hesitation detected right after the price was stated — recommend a firmer, slower delivery on that sentence next time.
Practice Plan
Performance Metrics
Practice Progress
Sample Call Report
What our pilot cohort is telling us
Real feedback from the sales reps and managers testing Mi.Coach today.
The first thing it caught was that I never actually asked for the next step — I just assumed the buyer would follow up. I do not make that mistake anymore.
I run five reps and used to review calls by ear on Sundays. Now I get the flagged moment for each call and spend that time coaching instead of listening.
Shared with permission, kept anonymous at the tester’s request. We do not publish testimonials we cannot back.
The next call in English
can be rehearsed today
Create a free account, run a sales roleplay and get the report in minutes. No credit card required.
What happens next?
Create your account
No credit card
Pick a roleplay or upload a call
19 scenarios in English or Spanish
Get your report
In minutes, with the exact sentence to fix
Your recordings are private and you can delete them whenever you want.
Per-seat pricing, no surprises
Start free with AI credits every month. Move up a plan when your team trains every week.
Free
To test the engine on your own calls.
- 10 AI credits per month
- Roleplays from the catalog
- One real call analysis
- DISC profile and communication style
- Report history
* No credit card required
Base
For a rep training on their own.
- Everything in Free, plus:
- 120 AI credits per month
- All 19 sales scenarios
- Downloadable PDF reports
- Full history
* $200 a year is two months free
Team plans and special programs
For teams, universities and nonprofits, with assisted onboarding.
Not sure which plan fits?
The assistant can walk you through plans, credits, the roleplay simulator and the team programs, or hand you over to sales.
Enterprise-Grade Security
Built for Executive Communication
Your voice, behavior, and communication data deserve the highest level of protection.
Encrypted in transit and at rest
TLS 1.3 in transit and AES-256 at rest on Microsoft Azure infrastructure.
Configurable retention
You decide how long your data lives. 7 days by default, extendable to 30. After that it is deleted automatically.
You decide what is kept
You can delete a recording and its report from your account at any time.
No voice cloning
We analyze audio to extract performance metrics. We do not generate or synthesize your voice.
Rights over your data
You can request access, export or deletion of your data, in line with GDPR.
Role-based access control
Role permissions and audit logs on organization deployments.
Built for executives who can't afford data breaches.
Security and privacy are not optional. They're foundational.
Built by a practitioner, not a lab
Dr. Agustín Rosa
Dr. Agustín Rosa
CEO & Founder, Mi.Coach
PhD in Social Communication with 20+ years working with executives, entrepreneurs, and sales teams on high-stakes communication. He teaches at Tecnológico de Monterrey, Universidad Anáhuac, and UDLAP.
I built Mi.Coach because I kept diagnosing the same problem by hand for companies that pay me for sales training: a rep with functional English who loses the deal at a specific, findable sentence. Mi.Coach is the software version of that diagnosis, running every week instead of once.
Our mission: Make the sentence that costs a deal as visible and fixable as a number on a dashboard.
Frequently Asked Questions
Everything you need to know about Mi.Coach executive intelligence
Mi.Coach is an AI sales coach for Spanish-speaking teams selling in English. Unlike a language app, which grades your English in the abstract, Mi.Coach scores your English inside the actual sales conversation — discovery, objections, price, close — and tells you whether you earned the next step. Unlike a generic roleplay tool, the same rubric applies to a real call you upload.
You can run an AI roleplay from the catalog of 19 sales scenarios (discovery calls, objection handling, product demos, negotiation), or upload the audio or video of a real sales call for analysis. Both go through the same engine and the same rubric.
Mi.Coach detects your communication style (Dominant, Influential, Steady, Conscientious) and how it shifts the moment an objection lands, then suggests how to adapt your pitch to the buyer’s own style. On team plans, the manager sees the DISC profile of the whole team.
Data is encrypted with TLS 1.3 in transit and AES-256 at rest on Microsoft Azure infrastructure. We do not share your recordings with third parties and we do not use them to train public models. Retention is configurable and you can request access, export or deletion of your data.
A call analysis usually completes in 2 to 5 minutes depending on audio length. A roleplay returns its evaluation as soon as the session ends.
Yes. Longitudinal tracking is a core Mi.Coach capability. The platform tracks communication performance across multiple sessions, providing cross-session benchmarking, improvement trajectory visualization, and executive performance evolution measurement over time.
Specific, observable patterns in a sales call: discovery depth, hedging frequency on price, objection-handling clarity, English pronunciation and pacing, and whether the next step was explicitly confirmed. Mi.Coach tracks these across sessions to show real improvement, not a subjective grade.
Have more questions? Our virtual agent is here to help.
What is inside the simulator
The catalog your team trains on every week, in Spanish, English or Italian.